The need for words is greater than ever
We are consuming content at a staggering rate and producing more blogs, social media posts and newsletters than ever before. There is an expectation for quality content, crafted brand stories, mobile-optimised presentation and the pressure to gain your audience's trust in a couple of seconds. The need for written content is great but you might not have the internal resources to support it.
this is why I freelance
Helping businesses tell the best story is what I love doing. As an outsider, I have an advantage. I can offer a pair of fresh eyes that look out from a customer perspective plus the head space to purely focus on your messaging.
I've also been a writer for over a decade and have worked on a range of editorial projects.
Here are a few of my specialisms.
WEBSITE & APP COPY
What to say at certain points along the user-journey of an app or website is hugely important. I've created copy across complex information architecture from long-form pages to snappy calls to action.
LONG FORM COPY
Need something longer? I can research and construct a compelling narrative for any industry or topic and across all tones of voice. I have written chapters in books, journalistic articles, guidelines, reports and official brochures for government.
TONE OF VOICE
Having a consistent tone of voice will add strength to your brand, tighten your image and build trust and clarity both internally and externally. I work with clients on style concepts and provide documents on tone of voice.