The need for written content is greater than ever

We are consuming content at a staggering rate and producing more blogs, social media posts and newsletters than ever before. There is an expectation for quality content, crafted brand stories, mobile-optimised presentation and the pressure to gain your audience's trust in a couple of seconds. The need for written content is great but you might not have the internal resources to support it. 
 

this is why I freelance
 

Helping businesses tell the best story is what I love doing. As an outsider, I have an advantage. I can offer a pair of fresh eyes that look out from a customer perspective plus the head space to purely focus on your messaging.

I've also been a writer for over a decade and have worked on a range of editorial projects.

Here are a few of my specialisms.

copywriting-london

WEBSITE CONTENT

Clear, consistent and engaging website content will gain you authority and trust among your target audience. I can write all elements of web content from full pages to functional calls to action. 

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LONG FORM COPY

Need something longer? I can research and construct a compelling narrative for any industry or topic and across all tones of voice.  I have written chapters in books, journalistic articles, guidelines, reports and official brochures for government. 

copywriting-london

TONE OF VOICE

Having a consistent tone of voice will add strength to your brand, tighten your image and build trust and clarity both internally and externally. I work with clients on style concepts and provide documents on tone of voice. 

 

CUT THROUGH THE NOISE
 

All of the content you produce whether it's an email, a social media post, website copy or a blog post, needs to speak the same consistent language throughout. Clarity and consistency will cut to the chase, reflect your brand character and most importantly, make it easy for your customers to understand your offering. 
 

MEET YOUR OBJECTIVES


I will help you meet your business and marketing objectives whether that is winning new clients, selling more products and services or getting more people to sign up to your event.

 
 

CLICK HERE FOR SOME EXAMPLES OF MY WORK

 
Lorna has been a delight to work with - a true professional and very personable. Her knowledge and expertise in content creation and digital marketing are of the highest order and has made a big impact in her short time Raconteur as a freelancer. Would hire her again in a heartbeat if the time arose again
— Tony Nguyen - Digital Marketing Manager, Raconteur
Lorna makes any project we work on a smooth and easy process. She picks up the needs of a project quickly, asking insightful questions and then consistently delivers high quality copy. We love working with her as she is a pleasure to deal with.
— Vicki Jakes - Director, Nitro Digital
 

free Initial consultation
 

I always begin the process with an initial call to understand your content needs and requirements. From here I can gauge the right mix of services to benefit you the most.


Scope


After our call I will draw out a detailed scope of works with relevant timelines and costings for you to review and consider. If you are happy with the scope, we can begin working together.
 

project management and delivery


I use online tools like Google Docs and Google Sheets to manage and house all of the content I create for you. This enables a quick way for you to have shared access to review as we go and offer feedback. I normally work remotely but will be in regular contact over the phone and via face-to-face meetings. 
 

MY RATES & PAYMENT


I offer an hourly and a day rate which I apply according to the scope and length of a project. Payment is settled via invoice at the end of the project.